Case Studies

Xerox: The Xerox Corporation teamed up with the Georgia Army National Guard's 48th Brigade Combat Team to sponsor a holiday card drive to send expressions of gratitude to the soldiers serving in Iraq during the December holidays. Entitled, "Let's Say Thanks," the event featured cards designed by family members of the Guard and printed on Xerox equipment. The event was staffed by volunteer Xerox employees and held at Atlantic Station, a newly opened retail development in midtown Atlanta during a weekend in December. More than 5,000 cards, enough for each 48th BCT soldier in Iraq, were signed by grateful shoppers and delivered by the Army National Guard. Media coverage was received in major markets in the Southeast. Hudson Group developed the concept including the look and feel of the campaign and managed the art contest and event. View a video of the event

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Savannah College of Art and Design : SCAD, the largest and No. 1 rated art and design school in the United States, opened its first Atlanta campus in March 2005. For six months prior to the first class, staff of Hudson Group developed and implemented a plan to connect the leadership of SCAD with local business, community and political leadership to ensure a smooth transition, attract faculty and recruit students. We conducted a community and media audit to determine the awareness and receptivity of the school in the Atlanta area. The audit drove all messaging and positioning and identified important issues that needed to be addressed. In addition to extensive positive media coverage, we forged several important partnerships in the community, including the mayor's office.

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Arnall Golden Gregory: Arnall Golden Gregory is Atlanta's 10th-largest law firm with more than 150 attorneys. Success in the legal world is dependent upon a reputation of integrity and expertise. For the past five years, staff of Hudson Group have served as AGG's public-relations counsel. During that time, we have been instrumental in fortifying the AGG brand through media relations. As evidenced by the hundreds of media clips in target publications over the past half-decade, the effort has been hugely successful in positioning AGG's attorneys as experts in bankruptcy, corporate law, venture capital, health care, nanotechnology and multiple other fields.

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BCD Travel: BCD Travel is the nation's third-largest corporate travel management agency. In just five months of working with BCD Travel, Hudson Group has become a trusted advisor. One of our biggest successes to date was the media-relations effort at NBTA, the travel industry's premier trade show. At the previous year's NBTA, BCD Travel secured just one media placement. At this year's event, Hudson Group secured five interviews with seven reporters from target trade and top-tier publications. As a result, the company received nine placements during and after the conference, including two in the New York Times.

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